Product Strategy. Execution. Influencing.

Visionary digital health leader with over 15 years of experience driving transformative product strategies across healthcare, telehealth, and value-based care. Proven track record of scaling enterprise platforms, modernizing tech stacks, and delivering measurable outcomes across clinical engagement, cost containment, and patient satisfaction. Skilled in launching data-driven, consumer-grade experiences for 50M+ users, building high-performing cross-functional teams, and partnering with executive stakeholders to align innovation with business goals. Expertise spans AI, RPM, transparency tools, and digital health ecosystems in both payer and provider settings.

Core Competencies

Career Overview

Ochsner Health – San Francisco, CA

Director of Product Management - Digital Medicine

September 2024 - Present

Define product vision and strategy for Digital Medicine’s Remote Patient Management (RPM) program—an award-winning initiative transforming cardiometabolic care through personalized, Epic-integrated clinical support.
Spearheaded the design and deployment of a white-label RPM solution for Tanner Health, enabling 340B medication compliance for Type 2 Diabetes and Hypertension while ensuring scalability. Launched June 1, 2025.
Directed vendor evaluation and selection for clinical conversational AI, identifying partners for two 2025 initiatives focused on enhancing care delivery and automation.
Manage strategic partnerships with CGM vendors; launched Dexcom API integration into Ochsner’s native app to streamline patient data collection and improve clinical insights.
Led enterprise-wide evaluation of Agentic AI vendors, identifying 100+ high-impact use cases across clinical, operational, and corporate functions. Mapped use cases to vendor capabilities to streamline partnerships, enable scalable solutions, and minimize reliance on point tools.
Conducted system-wide analysis of Epic Care Companion use cases to enhance patient engagement, reduce ED and in-person visits, and improve care plan adherence through targeted education.

OakBloom Marketing – San Francisco, CA

Fractional Product Leader

April 2024 - September 2024

Provides startups with tailored product leadership and strategy, offering support across all stages of product development to accelerate growth and maximize success.

Health Advocate (subsidiary of Teleperformance Corp.) – San Francisco, CA

Vice President, Product

2018-2023

Directed digital product strategy for five core business lines—including health advocacy, telehealth, emotional health, chronic care, and well-being—serving 12,000+ employers and over 50 million members. Led a cross-functional team of 10 (Product, UX, and Content) and managed a $3.2M CAPEX budget. Oversaw product roadmaps and more than 50 vendor/partner relationships.

Spearheaded end-to-end UX redesign across all product lines, delivering a mobile-first, modernized user experience that significantly improved engagement and navigation.
Drove 480% increase in app downloads and 64% growth in unique users; introduced personalized benefit hubs, telehealth access, guided pathways, quizzes, and chat, generating 2.4M+ notifications annually.
Accelerated feature delivery by leading re-platforming effort from .NET WebForms to React, .NET Core APIs, and AWS—modernizing the digital tech stack and enabling agile releases.
Enhanced provider search tool with a value-based quality algorithm, increasing utilization by 253% and helping members find high-value, in-network care.
Launched “Be True” Well-Being program, acquiring 9 major clients (100K+ members) within 3 months; program focused on behavior change and measurable health outcomes.
Built internal product talent pipeline by mentoring Client Services associate into a fully functioning product manager; coached entry-level PM to promotion as Product Strategist through hands-on leadership development.

Health Advocate – San Francisco, CA

Vice President, Digital Product Strategy

2016-2018

Developed and launched a unified interactive website and mobile app that unified access to Health Advocate’s full suite of services—including clinical advocacy, emotional health, benefits navigation, and wellness resources—into a single, personalized digital experience. Managed one direct report.

Transformed the company’s primary digital presence from a static, brochure-style site into a dynamic, personalized digital platform that motivates user action and improves healthcare navigation.
»Designed and deployed a library of 1,500+ machine-learning–driven health and wellness reminders, including alerts for prescription adherence, care gaps, preventive screenings, and follow-ups. Achieved a 54% engagement rate within one week of delivery.
»Drove a 250%+ increase in first-time app downloads and an 86% rise in unique website and app visitors post-launch.
Leveraged 2018 program outcome data to demonstrate a 6.4% lower annual medical trend among engaged members compared to non-engaged members, validating the platform’s impact on cost and care quality.

Health Advocate – San Francisco, CA

Vice President, Consumer Applications 2014-2016

Recruited by CEO as an individual contributor to develop and execute the company’s health care transparency strategy, aimed at empowering employees to make informed, cost-effective healthcare decisions.

Designed and launched Health Cost Estimator+ (HCE+), a user-friendly web and mobile tool delivering personalized, real-time out-of-pocket cost estimates and identifying high-value providers.
Integrated data from 5M+ commercial medical claims and Medicare data from 50M+ members to ensure accuracy for common procedures across markets.
Drove meaningful consumer behavior change—73% of users selected lower-cost providers; for example, average savings of $1,512 for users searching colon biopsy pricing.

IMS HEALTH, San Francisco, CA

2013-2014

Director Product Management, Payer and Provider Solutions

Owned product strategy and lifecycle for a suite of applications serving health plans, ACOs, provider groups, and hospitals. Led development and go-to-market efforts for MDsource 360, an interactive provider scorecard solution supporting value-based care initiatives such as Patient-Centered Medical Homes (PCMH).

Enabled clinicians to access and update PCMH scorecards online, increasing data accuracy and engagement. Resulted in performance-based reimbursements for 74% of eligible primary care panels and delivered 4.7% average savings against expected care costs.
Directed cross-functional teams through roadmap creation, product design, development, deployment, marketing, and sales enablement.

BLUE SHIELD OF CALIFORNIA, San Francisco, CA

2011 - 2013

Senior Product Manager

Led transparency strategy across consumer and provider digital platforms. Managed online provider portal supporting 300K+ clinicians, enabling high-volume transactional tasks including intake, payment management, and benefit verification.

Delivered $1.5M+ in annual cost avoidance by shifting service interactions from call centers to self-service digital channels.
Boosted Find-a-Doctor tool usage by 10% and improved member satisfaction by 5% by integrating real-time patient reviews and enhancing provider search experience.

Media & Public Speaking Appearances

The impact of evolving transparency tools | Benefits Pro | June 2022

Wishful thinking: Brokers predict 2022’s top headlines | Benefits Pro | December 2021, BenefitsPro Editors

Using Navigation Platforms to Boost Health Care Decisions | SHRM | December 2021, Lin Grensing-Pophal

New frontier: Artificial intelligence offers opportunities for brokers | Benefits Pro | March 2020, Alan Goforth

Education and Awards

Masters, Business Administration

Santa Clara University, Leavey School of Business, Santa Clara, CA

B.A. Economics

University of Illinois, Champaign, IL

Rutgers University

Advisory Board for Rutgers Big Data San Francisco certificate program focused on how to use data to gain hidden insights and drive improved business decisions.